The"voice-to-skull" weapon; Wired

lorenhough

Well-Known Member
  • DATE OF PUBLICATION: 05.09.08.05.09.08
  • TIME OF PUBLICATION: 8:26 AM.8:26 AM
http://www.wired.com/2008/05/army-removes-pa/

ARMY YANKS ‘VOICE-TO-SKULL DEVICES’ SITE

The Army’s very strange webpage on "Voicle-to-Skull" weapons has been removed. It was strange it was there, and it’s even stranger it’s gone. If you Google it, you’ll see the entry for "Voice-to-Skull device," but, if you click on the website, the link is dead.

The entry, still available on the Federation of American Scientists‘ website reads:

Nonlethal weapon which includes (1) a neuro-electromagnetic device which uses microwave transmission of sound into the skull of persons or animals by way of pulse-modulated microwave radiation; and (2) a silent sound device which can transmit sound into the skull of person or animals. NOTE: The sound modulation may be voice or audio subliminal messages. One application of V2K is use as an electronic scarecrow to frighten birds in the vicinity of airports.

The U.K.-based group Christians Against Mental Slavery first noted the change (they also have a permanent screenshot of the page). A representative of the group tells me they contacted the Webmaster, who would only tell them the entry was "permanently removed."

The image above is one person’s self-styled depiction of how a "voice-to-skull" weapon might work.

[Image: Raven1.net]

ALSO:

http://adage.com/article/news/hear-voices-ad/122491/
 
Last edited:

lorenhough

Well-Known Member
http://adage.com/article/news/hear-voices-ad/122491/
It May Be an Ad
An A&E Billboard 'Whispers' a Spooky Message Audible Only in Your Head in Push to Promote Its New 'Paranormal' Program
By Andrew Hampp. Published on December 10, 2007.

NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination."

No, he's not crazy: Our intrepid reporter Andrew Hampp ventures to SoHo to hear for himself the technology that has New Yorkers 'freaked out' and A&E buzzing. Credit: Yoray Liberman

Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.

Ms. Wilson, a New York-based stylist, said she expected the voice inside her head to be some type of creative project but could see how others might perceive it differently, particularly on a late-night stroll home. "I might be a little freaked out, and I wouldn't necessarily think it's coming from that billboard," she said.

Less-intrusive approach?
Joe Pompei, president and founder of Holosonics, said the creepy approach is key to drawing attention to A&E's show. But, he noted, the technology was designed to avoid adding to noise pollution. "If you really want to annoy a lot of people, a loudspeaker is the best way to do it," he said. "If you set up a loudspeaker on the top of a building, everybody's going to hear that noise. But if you're only directing that sound to a specific viewer, you're never going to hear a neighbor complaint from street vendors or pedestrians. The whole idea is to spare other people."

Holosonics has partnered with a cable network once before, when Court TV implemented the technology to promote its "Mystery Whisperer" in the mystery sections of select bookstores. Mr. Pompei said the company also has tested retail deployments in grocery stores with Procter & Gamble and Kraft for customized audio messaging. So a customer, for example, looking to buy laundry detergent could suddenly hear the sound of gurgling water and thus feel compelled to buy Tide as a result of the sonic experience.

Mr. Pompei contends that the technology will take time for consumers to get used to, much like the lights on digital signage and illuminated billboards did when they were first used. The website Gawker posted an item about the billboard last week with the headline "Schizophrenia is the new ad gimmick," and asked "How soon will it be until in addition to the do-not-call list, we'll have a 'do not beam commercial messages into my head' list?"

"There's going to be a certain population sensitive to it. But once people see what it does and hear for themselves, they'll see it's effective for getting attention," Mr. Pompei said.

More disruptions
A&E's $3 million to $5 million campaign for "Paranormal" includes other more disruptive elements than just the one audio ad in New York. In Los Angeles, a mechanical face creeps out of a billboard as if it's coming toward the viewer, and then recedes. In print, the marketing team persuaded two print players to surrender a full editorial page to their ads, flipping the gossip section in AM New York upside down and turning a page in this week's Parade into a checkerboard of ads for "Paranormal."

AM New York's gossip page got turned upside down as promo.

It's not the network's first foray into supernatural marketing, having launched a successful viral campaign for "Mind Freak" star Criss Angel earlier this year that allowed users to trick their friends into thinking Mr. Angel was reading their mind via YouTube.

"We all know what you need to do for one of these shows is get people talking about them," said Guy Slattery, A&E's exec VP-marketing. "It shouldn't be pure informational advertising. When we were talking about marketing the show, nearly everyone had a connection with a paranormal experience, and that was a surprise to us. So we really tried to base the whole campaign on people's paranormal experiences."


See the rest; http://adage.com/article/news/hear-voices-ad/122491/
 
Last edited:

Jerry Russell

Administrator
Staff member
Scary.

The 'Holosonic' technology used for the movie ads discussed in the 2nd post, is apparently different from the microwave technology suggested in the first post. 'Holosonic' uses modulated ultrasound, rather than microwaves, to transmit energy over a directional beam for long distances. Nonlinearities in the air convert the ultrasound down to audible frequencies. The company claims that the system has been in use since 2000 by many large corporate customers.

http://www.holosonics.com/technology.html
 
Top